Clients|Work
SBC Indiana
Link-Up America/Lifeline Assistance Integration Campaign 
The FCC offers two programs that provide qualified low-income consumers discounts on phone installation and basic monthly service. Unfortunately, the people of Indiana weren’t getting the message. Yates Advertising got the call to change that. Part of an integrated campaign to increase participation were posters, brochures and “take-one” displays for use at various Community Action Agencies, as well as transit advertising on the inside and outside of city buses. In a very short time the message came through loud and clear for low-income consumers of Indiana.
