Clients|Work
Bank of Hawaii
Collateral Redesign 
Bank of Hawaii’s collateral was stuck with numerous business and consumer brochures that had been created years ago that were out of date and lacked a cohesive look. We developed a mapping strategy of their existing collateral for the Consumer, Business and Investment groups within the bank. We reduced the number of collateral pieces from over 30 brochures to 2 and made sure the redesign supported the sales process for the branches, reinforced the brand, and was extremely helpful for customers. After all, it’s not enough to make your client happy. You need to make your
client’s clients happy, too.
