Being a full-service agency means we can employ the full spectrum of research, media, creative and production options to engage our client’s customers and make an impact in an ever-changing marketplace. We combine years of experience in proven direct response methods with a willingness to explore the latest trends in technology to reach our client’s customers in the most appropriate, impactful way. Our capabilities include:
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While no two clients are exactly alike, they all have one thing in common: they all need to get the maximum return on their marketing investment.
To make sure every project yields the desired results, we’ve developed BrandAction, a six-step process used by our Strategic Marketing team. BrandAction allows us to take a comprehensive approach to our clients’ businesses that ensures that every project is developed and executed for maximum effect. For a closer look at how we would put BrandAction in action for you, use the links below.
Our account managers are seasoned veterans experienced in all facets of the direct marketing process, so you can count on them to ensure that every step of the process moves forward according to plan and budget.
They’re also experts in their related industry fields, and they use that expertise to add strategic value to the direct marketing process.
Plus, they have the knowledge to quickly get up to speed on your individual business needs and provide solutions for moving your business forward.
At Yates Advertising, our creative philosophy is simple: Communicate your sales message in the most memorable, compelling way possible. Whether the final product is an intricate box mailer, a multi-wave campaign, an HTML email, a web page or a television spot, we focus our efforts on supplying our clients with big ideas. Ideas that get noticed, reinforce the brand, exude intelligence, and engage the audience. Ideas that are persuasive without being pushy.
To come up with the big idea, we start each project by carefully reviewing the product until we know its strengths and weaknesses inside and out. Then we study the audience, the competition and the market. All this analysis leads to a Creative Strategy document, the foundation upon which all creative development is built. What emerges is a creative product that hits the target and speaks to the audience in a language they’ll understand. The result is a sales message that gets noticed and, most importantly, acted upon.
To achieve these goals for our clients, we assembled a group of incredibly creative people whose passion for great work is matched only by their intelligence and understanding of what constitutes effective direct marketing. They’re proud of the awards they've won, but no less so for elevating response rates, beating a control package and seeing the sales curve jump for our clients.
It’s the best of both worlds, and when you work with Yates Advertising, that’s exactly what you get.
Our media philosophy is simple: Don’t waste the right message on the wrong people.
After all the effort that goes into crafting effective creative, the last thing you want to do is send it to the wrong target. Because reaching the right target is critical, we take care of all list research and buying in-house to ensure it’s of the highest caliber possible. So when it comes to your most valuable prospects, you can trust us to find them.
Whether your campaign calls for 100 or 10 million pieces, we produce a responsive mailing that captures the tonality and message in the most cost-effective way possible.
We have saved our clients literally tens of thousands of dollars by suggesting alternative production methods, and our attention to detail is unmatched in the industry. Whether we’re securing print and lettershop bids, developing lettershop and data processing instructions, or attending press and lettershop checks, where most agencies stumble, we excel. Our clients have come to rely on that fact time after time.
Since our roots are firmly in direct marketing and customer relationship management, it was a natural move for us to apply our world-class direct marketing methodologies to the online world.
We use our expertise and strategic discipline to help clients utilize interactive technologies and media, including websites, micro-sites, landing pages, email, and targeted banners.
Our online creative is focused on motivating the recipient to find out more. Similar to the mailbox environment, we strategically differentiate ourselves while continuing to build your brand.
In addition, we develop a rigorous test and learn approach incorporating creative, media and testing strategies. As with direct mail, we plan our post-launch analysis strategy before we begin the media. You will receive detailed tracking through daily click-through reports. Based on the results, we pull and replace creative quickly, update email content, and adjust media buys as needed.
Successful marketing starts with fully understanding who your target is, how they behave, and how they respond to your marketing efforts. Only through the intelligent use of data and analytics can you accurately develop strategy and create innovative marketing programs.
Our in-depth Database/Analytics services combine the best of today’s technologies with time-tested methodologies. Our services include: Data Mart Development, Reporting, Profiling, Predictive and Descriptive Modeling and Campaign Management.