In today’s constantly changing market environment, it’s an opportunity you can’t afford to waste. Not if you intend to give your clients maximum results for their marketing dollars.

To make sure that everything we do makes us smarter and better, we bring a level of discipline to the direct marketing process that ensures learning will take place. The programs we develop for our clients employ well-planned testing strategies and deliver statistically valid, actionable information that we use for ongoing strategic and process refinement.

The result is unique direct marketing solutions that span all channels of communication to maximize customer profitability through highly targeted messaging and audience selection. In addition, these effective programs help our clients achieve their sales goals and build their brand at the same time.

In this business, experience is a critical element of success. Especially when it comes to the people in charge. And she has it.

Susan has over 20 years of direct marketing experience, much of it spent putting direct marketing on the map at big-name agencies. Prior to founding Yates Advertising in 1991, she was Senior Vice President/General Manager of Cohn & Wells, carrying the agency through rapid expansion while overseeing major accounts such as Bank of America, Borland International, First Hawaiian Bank, and PG&E.

Before that Susan founded and managed Foote, Cone & Belding Direct San Francisco as Senior Vice President/ Director of Client Services. Starting with a staff of two people, Susan built a staff of 35 and a client list that included Citibank, Pacific Bell, Hewlett-Packard, VISA International, California First Bank, and Clorox. She began her career at Grey Advertising, where she managed client services for Bank of America.