PG&E

SmartRate Lead Generation Dots showing which page of the current item you are on Link to slide one Link to slide two Link to slide three Link to slide four

PG&E wanted to launch a new test program called SmartRate: An electric pricing plan designed to offer customers a reduction in pricing when they reduce or shift the amount of energy used during critical peak periods. Yates Advertising was asked to help. A comprehensive program consisting of DM, Emails, Banners, Videos, a Microsite and Workshops created high expectations but realistic goals. To everyone’s delight an unrealistic number of enrollments had goals met at the halfway point. Proving sometimes too much of a good thing isn’t such a bad thing.