Clients|Work
PG&E
10/20 Winter Gas Savings Program
Natural gas prices were projected to increase in the winter months so PG&E created a winter gas savings program designed to provide significant
savings to their residential and business customers. To get the word out Yates Advertising recommended and created a multi-faceted direct mail
campaign to encourage participation. Considering the results, one could conclude that even though the winter may get chilly, many of PG&E’s
residential and business customers were left with a warm feeling inside.
