Clients|Work
AAA Travel
Segmented Direct Mail 
AAA Travel is a one-stop, full-service travel agency, that offers a wide choice of cruises and tours from some of the most respected travel companies in the world. Four times a year, four key segments (Affluent, Boomer, Mature and Family) are contacted via a 20 page self-mailer. Each self-mailer is trip specific and copy specific to each unique target. And each one strongly illustrates how the right creative to the right target gets you just the right ROI.
